Much of my career can be traced back to a childhood curiosity for how things work. From disassembling toys to rethinking customer journeys, I’ve always been drawn to breaking down complex systems to find clarity and build something better.

Today, I bring that same mindset to marketing transformation. I help companies simplify complexity, align their teams, and drive measurable results — with clarity, strategy and a deep understanding of what makes customers tick.

With over two decades of experience in B2B, tech, and SaaS, I’ve helped businesses scale their digital ecosystems, launch Emmy®-winning innovations and go public (TSX: HAI). I founded Launch Boost Marketing to offer senior-level marketing leadership to organizations ready to grow faster — and smarter.

Lance, SEO strategy consultant and growth marketing expert

About Launch Boost Marketing

Meet Lance — Your SEO & Growth Strategy Partner

Why Work with Launch Boost?

A Track Record of Transformation and Results

📈
800% web traffic growth through digital revamp, SEO and automation

🏆
Emmy® Award for technical innovation in live video technology (SRT)

📊
35% lift in lead conversion through omnichannel strategies

💼
IPO marketing leadership
(Haivision, TSX: HAI)

💻
Founded and scaled multiple consultancies, including
Launch Boost Marketing

💡
Early adopter of semantic SEO
and Google’s Search Generative Experience (SGE)

🤝
Built and led cross-functional teams across North America and Europe

Customer First
Your brand should reflect the voice of your customers — not just your product features.
Clarity Over Complexity
We simplify, streamline and scale what works. No jargon. Just results.
Data-Driven Decisions
Insight leads the way. We turn analytics into action.
Real Partnership
We act as an extension of your team — not just a vendor on the side.

A Process Built Around Your Growth

Listen & Understand - We start by understanding your goals, customers and current state.
Audit & Identify Opportunities - From SEO to automation, we find what's holding you back — and where to accelerate.
Co-Create Strategy - We build a clear roadmap aligned with your business objectives.
Execute & Optimize - We don’t just hand you a plan. We work alongside your team to implement and adapt.

Results That Speak for Themselves

How I Help Clients Succeed

Let’s Build Something Remarkable Together

Whether you're scaling for growth, preparing for a funding round, or navigating a major go-to-market shift —

Launch Boost Marketing can help you move forward with clarity and confidence.

Let’s talk about how to unlock your next phase of growth.