Launch Boost Marketing

Elevate Your Brand

Insight, Impact, Influence

Fractional, advisory and embedded marketing expertise for scale-ups, startups and organizations in transition.

Proven frameworks to attract, engage & convert the right audience

Turn data into actionable insights that scale revenue

Streamline your tech stack, automate processes & maximize ROI

Marketing Automation & MarTech Optimization

Analytics-Driven Growth Strategy

Go-To-Market Strategy & Demand Generation

Brand Positioning & Storytelling

Clarify your message, elevate
your brand and engage customers

Fractional Marketing Services

Strategic leadership to align your marketing with business goals

Cross-Functional Team Alignment

Foster collaboration to unify goals across departments.

Marketing That Converts

Whether you need to refine positioning, build campaigns, or unify marketing ops. I help connect the dots between insight and execution.

My experience spans IPOs, Emmy®-winning tech and 800% traffic growth. Let's future-proof your pipeline.

Your Growth Is My Mission

I help B2B companies accelerate revenue through:

• AI-driven marketing and MarTech optimization

• SEO and SGE-ready content frameworks

• Demand generation and funnel clarity

• Cross-functional leadership and GTM strategy

It’s not every day that you come across someone like Lance, and I feel incredibly fortunate to have worked with him during our time together at Haivision.

Marc Cymontowski
CTO, MusMe

Lance is an accomplished marketing leader who combined innovative, data-driven strategies with deep technological expertise. His leadership at Haivision was transformative, driving significant growth.

Peter Maag
CMO, Haivision

★★★★★

★★★★★

★★★★★

Lance was an outstanding partner in helping align marketing with our sales efforts, ensuring that our strategies were data-driven and focused on achieving tangible results.

Colin Coyle
SVP Sales, Haivision

Let's Talk Growth

No fluff. Just a short conversation about your marketing goals.